Episode Summary
Clarity in product messaging is key, but the advice itself isn’t very actionable when told to PMMs. Just being more clear doesn’t always cut it in messaging. This week, we’re sitting down with Zach Messler — PMM Advisor, messaging expert and whisky aficionado — to explain how PMMs can really get clear on product messaging.
- The importance of clarity in product messaging.
- The clarity hierarchy and what context matter.
- Strategies to enhance your role as a PMM.
- And of course, are product marketers actually marketers?
If you want to build great product messaging your buyers actually get, see what it means to have context with a problem-solution approach, and the one way you should only be drinking whiskey — tune in!
Timestamps
- 01:30 Zach Messler’s Background and Journey
- 03:20 The Big Question: Are Product Marketers Actually Marketers?
- 09:26 Zach’s Philosophy and Approach to Marketing
- 18:27 The Importance of Clarity in Messaging
- 20:11 The Hierarchy of Clarity
- 24:56 The Power of Context in Messaging
- 30:31 The Importance of Context in Problem-Solution Approach
- 31:44 The Role of Product Marketers and Its Challenges
- 32:28 Strategies to Enhance Product Marketing Role
- 33:12 The Power of Negotiation in Product Marketing
- 37:31 The Impact of Trade Shows in Product Marketing
- 39:52 The Art of Messaging in Product Marketing
- 48:23 The Essence of Product Messaging
Show Notes
