Get caught up on Season 1, or stay at pace with Season 2.
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90% of podcasts don’t go past the 3rd episode, yet we’re ending ours at 15. In this special episode, we go back to why we started the podcast, how we met, and what product marketing initiatives we incorporated to build it. Come chill with the misfits to find out if "product marketers are really marketers". Adam McQueen from Klue joins us in this special episode to reveal the grand results across 48 PMMs who answered this original question, along with the eight guests we had this past season. Put the volume up and sit down one last time to hear from the three misfits. The skeletons are almost in the cemetery.
PMMs should have ownership of the homepage and message testing should be their #1 priority. Making sure it resonates with their target audience. This is what Peep Laja, CEO and Founder of Wynter, believes in. Peep has been an entrepreneur since 2007 and has kept telling the same narrative for 3+ years at Wynter - your website messaging should be tested. He was our Season 1 secret guest. If you want to get better at messaging and know how to navigate internal discussions with opinionated colleagues about it, then prepare yourself for this special episode with Peep!
Aligning revenue targets to your job as a PMM can be very difficult to do in some organizations. But, there are a couple ways to focus on revenue and succeed in your job. Competitive intelligence (CI) is one way to get it done. Clara Smyth is considered by us the Mom of CI— she is the Director of Competitive Enablement at Klue and host of the Back Office to Boardroom podcast. She shows how to use competitive intelligence to better align revenue goals within your PMM role. If you want to see the pillars between CI and PMM, get how to use them to better influence revenue growth, and what the ideal structure of a CI team should look like, then brace yourself for Clara’s masterclass on this episode.
Clarity in product messaging is key, but the advice itself isn’t very actionable when told to PMMs. Just being more clear doesn’t always cut it in messaging. This week, we’re sitting down with Zach Messler — PMM Advisor, messaging expert and whisky aficionado — to explain how PMMs can really get clear on product messaging. If you want to build great product messaging your buyers actually get, see what it means to have context with a problem-solution approach, and the one way you should only be drinking whiskey — tune in!
Data is crucial for product marketers to take the right decisions. The three misfits are covering the impact of data and how it can be a powerful tool to fuel your storytelling. In this episode, we’re sharing our past experiences and challenges with data, the balance between creativity and metrics, and the relationship between gut feeling and hard work. If you’re looking to understand the different layers of data analytics for product marketers, this is the episode for you!
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Starting as a founding PMM is challenging. Collin Mayjack (Host of Product Marketing Life podcast) pushed it one step further, relaunching a core product — 2 weeks into his new role. We’re covering how to influence internal relationships, nurture them, and shine more light on the product marketing role. If you’re starting out a new role or want to be better equipped to nail your next PMM position, this episode is for you.
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Go-to-market (or GTM for the experts) became a giant buzzword over the years, but when you start asking questions about it, the definition from peers lack substance. The issue with that, is the fact that almost all product marketing roles have GTM ownership. Madison Leonard is a GTM consultant for startups and she’s showing us how PMM can influence GTM without being left out. Get ready for some clarity around the biggest buzzword of product marketing, a lot of bad jokes from the three misfits, and a lots of unique insights from the GTM queen!
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Layoffs in B2B tech are still happening and PMMs are losing their jobs here and there. The three misfits go over their personal experiences of getting laid off and tips and tricks to get on their feet. If you have been fired recently and are looking for your next role, this episode is for you. Sit down, take a few deep breaths, and listen to this 35-minute episode on how we can all make product marketing managers become more bulletproof to being laid off (hopefully).
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Data is crucial for product marketers to take the right decisions. The three misfits are covering the impact of data and how it can be a powerful tool to fuel your storytelling. In this episode, we’re sharing our past experiences and challenges with data, the balance between creativity and metrics, and the relationship between gut feeling and hard work. If you’re looking to understand the different layers of data analytics for product marketers, this is the episode for you!
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79% of product marketers don’t want to be a CMO.* This is one reason why Tamara Grominsky built PMM Camp. A community of over 150 product marketing leaders who want to build meaningful connections together. While, navigating career inroads beyond the CMO title.The queen of hot takes sits down with the three misfits of We’re Not Marketers to share more behind this alarming stat. The short answer? Product marketers aren’t marketers.
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For product marketers, there are multiple narratives on how PMMs relate to revenue. Should our focus be on driving revenue from launches, or should it be on lead generation?The three misfits of We’re Not Marketers sit down and break down why PMMs should drive revenue through lead generation or support other revenue initiatives altogether. Let us know if you resonate with this episode, and tell us what you think!
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In this episode, providing clarity on what product does, instead of pushing generic buzzwords feels like finding a needle in a haystack. But why does it keep happening, especially with early-stage startups?Anthony Pierri, Cofounder of FletchPMM, is sharing his insights on why most startups’ homepage sucks, after racking up over 120 different homepage messaging with different companies.
In this episode, Jason Oakley, founder of Productive PMM, joins We’re Not Marketers to discuss what founding PMMs face within B2B SaaS startups.Jason has extensive experience building PMM functions, from the ground up, for startups like Chili Piper and Klue. He emphasized the importance of internal education and highlights common pitfalls in product launches, such as lack of audience targeting and collaboration with product management.Jason offered practical advice on effective prioritization and stressed why it matters to align PMM efforts with broader company objectives. Jason comes from a diverse career background, prior to PMM, in sales, entrepreneurship, and customer success.He gives a bit more insight on why that is his competitive advantage as a product marketer today.
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Most PMMs feel sellers don’t do what they tell ’em. Ears fume after listening to a random customer call recording, because a sales rep decided not to stay on message. Sellers feel no different about PMMs. In this next episode, our co-hosts speak on most common challenges between marketing and sales teams. How to navigate those dynamics to be a better friend to sellers that PMs can’t get from any product roadmap. And, the co-hosts share tips you can use to foster instant karma points with your selling partners.
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This podcast episode centers around the challenges faced by product marketing managers in conducting their jobs and ensuring their roles are correctly understood in their respective organizations.Our three co-hosts share personal experiences and frustrations, highlighting issues such as being undervalued in strategic processes, difficulty in role definition, job insecurity, and the need for having a centralized decision-maker in positioning and messaging.