SURPRISE! We’re closing our last guest episode with a secret one: Emma Stratton, founder of Punchy. Emma is a messaging expert who has helped countless tech companies translate their complex products into clear, engaging narratives. In this one, we dive deep into the unique challenges and rewards of product marketing.
Emma shares her journey from feeling like a misfit in traditional roles to embracing her unique strengths and starting her own successful business.
In this episode, we’re covering:
➟ Get practical advice on aligning messaging and navigating internal politics.
➟ Discover her approach to turning technical jargon into compelling stories.
➟ Learn Emma's secrets to successful smart marketing for tech companies.
➟ Explore Emma's insights on balancing work and life.
➟ Embrace your misfit nature to become unignorable.
➟ Preview (and pre-order) her new book, "Make It Punchy."
Whether you're considering a shift to entrepreneurship or looking to improve your current role, this episode is packed with valuable insights. Grab your yerba matte and let’s go 😤
Timeline:
00:17 - Meet Emma Stratton: Life Coach and Messaging Expert
03:03 - Are Product Marketers Actually Marketers?
06:45 - Embracing the Misfit Identity in Product Marketing
12:15 - Handling Messaging Challenges and CEO Fears
21:05 - Transitioning to Entrepreneurship: When is the Right Time?
26:50 - Work-Life Harmony: Balancing Energy Drainers and Energizers
32:35 - Avoiding Company Politics and Aligning Teams
38:15 - Real-life Example: Messaging for an Australian Data Company
45:07 - Emma’s Upcoming Book: Make It Punchy
47:10 - Torture Chamber Game: Cringey Marketing Terms
55:00 - Final Thoughts and Staying Connected with Emma
Show Notes:
Emma's book: Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets (Pre-order now)